Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09975
VM0009975Silvermember9975@example.test · +601110009975 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,887
Current loyalty balance
Lifetime Spend
RM 2,359
Across 17 visits
Total Visits
17
Since 2025-10-08
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,887 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 14
Outlet purchase
2026-07-11 · Member activity · RM 115.50
App session
2026-06-29 · OPLUMO Outlet 14
Points credited
2026-06-17 · Member activity · RM 130.90
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 14
Outlet purchase
2026-05-24 · Member activity · RM 146.30
Points credited
2026-05-12 · OPLUMO Outlet 14
Outlet purchase
2026-04-30 · Member activity · RM 161.70