Performance intelligence
Analytics
Measure member value, return behaviour, outlet performance and CRM impact from one shared KPI layer.
Last 12 months
Group AOV
RM 38.50
↑ 2.4% vs prior period
Repeat Rate
61.8%
Members with 2+ visits
30-day Return
32.6%
↑ 3.9pp vs prior period
90-day Return
68.4%
Eligible member cohort
Member Revenue
RM 19.4M
Attributed member spend
Campaign Revenue
RM 421K
Incremental demo attribution
Loyalty Redemption
68.6%
Rewards used / issued
App Adoption
62.0%
Members with app installed
Return behaviour
From first visit to loyal regular
Track the percentage of eligible members who return within 30, 60 and 90 days after their first visit.
30 days
32.6%
60 days
51.8%
90 days
68.4%
180 days
79.1%
CRM opportunity
28,921 members need attention.
At-risk and dormant members represent the most immediate reactivation opportunity across the network.
RM 3.8M
estimated historic lifetime value in reactivation pool
Outlet performance
Network comparison
| Outlet | Members | Revenue | AOV | 30-day Return | VIP Share |
|---|---|---|---|---|---|
| OPLUMO Central | 24,180 | RM 612,430 | RM 42.10 | 36.2% | 9.8% |
| OPLUMO Marina | 21,442 | RM 498,210 | RM 39.60 | 34.8% | 8.6% |
| OPLUMO Orchard | 18,904 | RM 441,120 | RM 38.50 | 32.1% | 7.9% |
| OPLUMO East Coast | 16,331 | RM 382,440 | RM 37.80 | 31.4% | 7.4% |
| OPLUMO Plaza | 15,120 | RM 361,220 | RM 36.90 | 30.6% | 6.8% |
| OPLUMO North | 14,380 | RM 329,840 | RM 35.80 | 29.7% | 6.4% |