Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09951
VM0009951Silvermember9951@example.test · +601110009951 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,160
Current loyalty balance
Lifetime Spend
RM 2,700
Across 21 visits
Total Visits
21
Since 2025-06-12
Average Order Value
RM 106
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
124d
2026-06-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,160 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 7
Outlet purchase
2026-05-26 · Member activity · RM 79.50
App session
2026-05-14 · OPLUMO Outlet 7
Points credited
2026-05-02 · Member activity · RM 90.10
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 7
Outlet purchase
2026-04-08 · Member activity · RM 100.70
Points credited
2026-03-27 · OPLUMO Outlet 7
Outlet purchase
2026-03-15 · Member activity · RM 111.30