Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09887
VM0009887Goldmember9887@example.test · +601110009887 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,574
Current loyalty balance
Lifetime Spend
RM 3,218
Across 25 visits
Total Visits
25
Since 2025-05-31
Average Order Value
RM 157
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
64d
2026-08-06
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,574 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 11
Outlet purchase
2026-07-25 · Member activity · RM 117.75
App session
2026-07-13 · OPLUMO Outlet 11
Points credited
2026-07-01 · Member activity · RM 133.45
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 11
Outlet purchase
2026-06-07 · Member activity · RM 149.15
Points credited
2026-05-26 · OPLUMO Outlet 11
Outlet purchase
2026-05-14 · Member activity · RM 164.85