Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00983
VM0000983Silvermember983@example.test · +601110000983 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,192
Current loyalty balance
Lifetime Spend
RM 2,741
Across 21 visits
Total Visits
21
Since 2025-06-03
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
133d
2026-05-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,192 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 15
Outlet purchase
2026-05-17 · Member activity · RM 94.50
App session
2026-05-05 · OPLUMO Outlet 15
Points credited
2026-04-23 · Member activity · RM 107.10
Win-back campaign delivered
2026-04-11 · OPLUMO Outlet 15
Outlet purchase
2026-03-30 · Member activity · RM 119.70
Points credited
2026-03-18 · OPLUMO Outlet 15
Outlet purchase
2026-03-06 · Member activity · RM 132.30