Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09759
VM0009759Goldmember9759@example.test · +601110009759 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,396
Current loyalty balance
Lifetime Spend
RM 4,246
Across 31 visits
Total Visits
31
Since 2025-02-06
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
70d
2026-07-31
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,396 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 2
Outlet purchase
2026-07-19 · Member activity · RM 97.50
App session
2026-07-07 · OPLUMO Outlet 2
Points credited
2026-06-25 · Member activity · RM 110.50
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 2
Outlet purchase
2026-06-01 · Member activity · RM 123.50
Points credited
2026-05-20 · OPLUMO Outlet 2
Outlet purchase
2026-05-08 · Member activity · RM 136.50