Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09735
VM0009735Silvermember9735@example.test · +601110009735 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,046
Current loyalty balance
Lifetime Spend
RM 1,308
Across 35 visits
Total Visits
35
Since 2024-10-11
Average Order Value
RM 39
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
116d
2026-06-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,046 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 12
Outlet purchase
2026-06-03 · Member activity · RM 29.25
App session
2026-05-22 · OPLUMO Outlet 12
Points credited
2026-05-10 · Member activity · RM 33.15
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 12
Outlet purchase
2026-04-16 · Member activity · RM 37.05
Points credited
2026-04-04 · OPLUMO Outlet 12
Outlet purchase
2026-03-23 · Member activity · RM 40.95