Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 09717
VM0009717Membermember9717@example.test · +601110009717 · Preferred outlet: OPLUMO Outlet 11
New JoinerHigh Value
Consent Status
Opted In
Points Balance
277
Current loyalty balance
Lifetime Spend
RM 346
Across 13 visits
Total Visits
13
Since 2025-12-27
Average Order Value
RM 32
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
70d
2026-07-31
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
277 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 11
Outlet purchase
2026-07-19 · Member activity · RM 24.00
App session
2026-07-07 · OPLUMO Outlet 11
Points credited
2026-06-25 · Member activity · RM 27.20
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 11
Outlet purchase
2026-06-01 · Member activity · RM 30.40
Points credited
2026-05-20 · OPLUMO Outlet 11
Outlet purchase
2026-05-08 · Member activity · RM 33.60