Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09695
VM0009695Membermember9695@example.test · +601110009695 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
943
Current loyalty balance
Lifetime Spend
RM 1,179
Across 20 visits
Total Visits
20
Since 2025-10-24
Average Order Value
RM 66
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
8d
2026-10-01
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
943 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-10-01 · OPLUMO Outlet 6
Outlet purchase
2026-09-19 · Member activity · RM 49.50
App session
2026-09-07 · OPLUMO Outlet 6
Points credited
2026-08-26 · Member activity · RM 56.10
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 6
Outlet purchase
2026-08-02 · Member activity · RM 62.70
Points credited
2026-07-21 · OPLUMO Outlet 6
Outlet purchase
2026-07-09 · Member activity · RM 69.30