Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09663
VM0009663Silvermember9663@example.test · +601110009663 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
987
Current loyalty balance
Lifetime Spend
RM 1,234
Across 28 visits
Total Visits
28
Since 2025-03-16
Average Order Value
RM 36
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
86d
2026-07-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
987 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 8
Outlet purchase
2026-07-03 · Member activity · RM 27.00
App session
2026-06-21 · OPLUMO Outlet 8
Points credited
2026-06-09 · Member activity · RM 30.60
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 8
Outlet purchase
2026-05-16 · Member activity · RM 34.20
Points credited
2026-05-04 · OPLUMO Outlet 8
Outlet purchase
2026-04-22 · Member activity · RM 37.80