Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09659
VM0009659Goldmember9659@example.test · +601110009659 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
3,442
Current loyalty balance
Lifetime Spend
RM 4,304
Across 28 visits
Total Visits
28
Since 2025-02-04
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
126d
2026-06-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,442 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 4
Outlet purchase
2026-05-24 · Member activity · RM 132.00
App session
2026-05-12 · OPLUMO Outlet 4
Points credited
2026-04-30 · Member activity · RM 149.60
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 4
Outlet purchase
2026-04-06 · Member activity · RM 167.20
Points credited
2026-03-25 · OPLUMO Outlet 4
Outlet purchase
2026-03-13 · Member activity · RM 184.80