Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 09645
VM0009645Platinummember9645@example.test · +601110009645 · Preferred outlet: OPLUMO Outlet 7
New JoinerHigh Value
Consent Status
Opted In
Points Balance
5,302
Current loyalty balance
Lifetime Spend
RM 6,628
Across 45 visits
Total Visits
45
Since 2024-06-01
Average Order Value
RM 139
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
68d
2026-08-02
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,302 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-02 · OPLUMO Outlet 7
Outlet purchase
2026-07-21 · Member activity · RM 104.25
App session
2026-07-09 · OPLUMO Outlet 7
Points credited
2026-06-27 · Member activity · RM 118.15
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 7
Outlet purchase
2026-06-03 · Member activity · RM 132.05
Points credited
2026-05-22 · OPLUMO Outlet 7
Outlet purchase
2026-05-10 · Member activity · RM 145.95