Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 09640
VM0009640Membermember9640@example.test · +601110009640 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted In
Points Balance
651
Current loyalty balance
Lifetime Spend
RM 815
Across 10 visits
Total Visits
10
Since 2025-12-05
Average Order Value
RM 67
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
146d
2026-05-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
651 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 2
Outlet purchase
2026-05-04 · Member activity · RM 50.25
App session
2026-04-22 · OPLUMO Outlet 2
Points credited
2026-04-10 · Member activity · RM 56.95
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 2
Outlet purchase
2026-03-17 · Member activity · RM 63.65
Points credited
2026-03-05 · OPLUMO Outlet 2
Outlet purchase
2026-02-21 · Member activity · RM 70.35