Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09639
VM0009639Membermember9639@example.test · +601110009639 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
222
Current loyalty balance
Lifetime Spend
RM 278
Across 11 visits
Total Visits
11
Since 2025-11-24
Average Order Value
RM 27
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
139d
2026-05-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
222 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 1
Outlet purchase
2026-05-11 · Member activity · RM 20.25
App session
2026-04-29 · OPLUMO Outlet 1
Points credited
2026-04-17 · Member activity · RM 22.95
Win-back campaign delivered
2026-04-05 · OPLUMO Outlet 1
Outlet purchase
2026-03-24 · Member activity · RM 25.65
Points credited
2026-03-12 · OPLUMO Outlet 1
Outlet purchase
2026-02-28 · Member activity · RM 28.35