Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00963
VM0000963Goldmember963@example.test · +601110000963 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
3,252
Current loyalty balance
Lifetime Spend
RM 4,066
Across 32 visits
Total Visits
32
Since 2024-12-12
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
108d
2026-06-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,252 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 12
Outlet purchase
2026-06-11 · Member activity · RM 96.75
App session
2026-05-30 · OPLUMO Outlet 12
Points credited
2026-05-18 · Member activity · RM 109.65
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 12
Outlet purchase
2026-04-24 · Member activity · RM 122.55
Points credited
2026-04-12 · OPLUMO Outlet 12
Outlet purchase
2026-03-31 · Member activity · RM 135.45