Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00959
VM0000959Goldmember959@example.test · +601110000959 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,508
Current loyalty balance
Lifetime Spend
RM 3,135
Across 19 visits
Total Visits
19
Since 2025-06-16
Average Order Value
RM 156
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
156d
2026-05-06
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,508 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 8
Outlet purchase
2026-04-24 · Member activity · RM 117.00
App session
2026-04-12 · OPLUMO Outlet 8
Points credited
2026-03-31 · Member activity · RM 132.60
Win-back campaign delivered
2026-03-19 · OPLUMO Outlet 8
Outlet purchase
2026-03-07 · Member activity · RM 148.20
Points credited
2026-02-23 · OPLUMO Outlet 8
Outlet purchase
2026-02-11 · Member activity · RM 163.80