Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09575
VM0009575Membermember9575@example.test · +601110009575 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
914
Current loyalty balance
Lifetime Spend
RM 1,144
Across 15 visits
Total Visits
15
Since 2025-11-25
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
66d
2026-08-04
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
914 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 5
Outlet purchase
2026-07-23 · Member activity · RM 53.25
App session
2026-07-11 · OPLUMO Outlet 5
Points credited
2026-06-29 · Member activity · RM 60.35
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 5
Outlet purchase
2026-06-05 · Member activity · RM 67.45
Points credited
2026-05-24 · OPLUMO Outlet 5
Outlet purchase
2026-05-12 · Member activity · RM 74.55