Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09551
VM0009551Silvermember9551@example.test · +601110009551 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,214
Current loyalty balance
Lifetime Spend
RM 2,768
Across 41 visits
Total Visits
41
Since 2024-08-02
Average Order Value
RM 84
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,214 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 15
Outlet purchase
2026-07-11 · Member activity · RM 63.00
App session
2026-06-29 · OPLUMO Outlet 15
Points credited
2026-06-17 · Member activity · RM 71.40
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 15
Outlet purchase
2026-05-24 · Member activity · RM 79.80
Points credited
2026-05-12 · OPLUMO Outlet 15
Outlet purchase
2026-04-30 · Member activity · RM 88.20