Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09527
VM0009527Silvermember9527@example.test · +601110009527 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,769
Current loyalty balance
Lifetime Spend
RM 2,211
Across 31 visits
Total Visits
31
Since 2024-12-07
Average Order Value
RM 90
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
131d
2026-05-31
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,769 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 8
Outlet purchase
2026-05-19 · Member activity · RM 67.50
App session
2026-05-07 · OPLUMO Outlet 8
Points credited
2026-04-25 · Member activity · RM 76.50
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 8
Outlet purchase
2026-04-01 · Member activity · RM 85.50
Points credited
2026-03-20 · OPLUMO Outlet 8
Outlet purchase
2026-03-08 · Member activity · RM 94.50