Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00951
VM0000951Silvermember951@example.test · +601110000951 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,334
Current loyalty balance
Lifetime Spend
RM 1,668
Across 20 visits
Total Visits
20
Since 2025-08-14
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
79d
2026-07-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,334 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 17
Outlet purchase
2026-07-10 · Member activity · RM 55.50
App session
2026-06-28 · OPLUMO Outlet 17
Points credited
2026-06-16 · Member activity · RM 62.90
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 17
Outlet purchase
2026-05-23 · Member activity · RM 70.30
Points credited
2026-05-11 · OPLUMO Outlet 17
Outlet purchase
2026-04-29 · Member activity · RM 77.70