Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00095
VM0000095Silvermember95@example.test · +601110000095 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,167
Current loyalty balance
Lifetime Spend
RM 2,709
Across 21 visits
Total Visits
21
Since 2025-07-19
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,167 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 11
Outlet purchase
2026-07-02 · Member activity · RM 81.00
App session
2026-06-20 · OPLUMO Outlet 11
Points credited
2026-06-08 · Member activity · RM 91.80
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 11
Outlet purchase
2026-05-15 · Member activity · RM 102.60
Points credited
2026-05-03 · OPLUMO Outlet 11
Outlet purchase
2026-04-21 · Member activity · RM 113.40