Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09479
VM0009479Silvermember9479@example.test · +601110009479 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,314
Current loyalty balance
Lifetime Spend
RM 1,643
Across 36 visits
Total Visits
36
Since 2024-11-04
Average Order Value
RM 41
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
74d
2026-07-27
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,314 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 11
Outlet purchase
2026-07-15 · Member activity · RM 30.75
App session
2026-07-03 · OPLUMO Outlet 11
Points credited
2026-06-21 · Member activity · RM 34.85
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 11
Outlet purchase
2026-05-28 · Member activity · RM 38.95
Points credited
2026-05-16 · OPLUMO Outlet 11
Outlet purchase
2026-05-04 · Member activity · RM 43.05