Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09455
VM0009455Membermember9455@example.test · +601110009455 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
639
Current loyalty balance
Lifetime Spend
RM 799
Across 17 visits
Total Visits
17
Since 2025-07-06
Average Order Value
RM 60
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
172d
2026-04-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
639 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 4
Outlet purchase
2026-04-08 · Member activity · RM 45.00
App session
2026-03-27 · OPLUMO Outlet 4
Points credited
2026-03-15 · Member activity · RM 51.00
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 4
Outlet purchase
2026-02-19 · Member activity · RM 57.00
Points credited
2026-02-07 · OPLUMO Outlet 4
Outlet purchase
2026-01-26 · Member activity · RM 63.00