Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09423
VM0009423Membermember9423@example.test · +601110009423 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
128
Current loyalty balance
Lifetime Spend
RM 161
Across 8 visits
Total Visits
8
Since 2026-02-18
Average Order Value
RM 26
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
107d
2026-06-24
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
128 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 6
Outlet purchase
2026-06-12 · Member activity · RM 19.50
App session
2026-05-31 · OPLUMO Outlet 6
Points credited
2026-05-19 · Member activity · RM 22.10
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 6
Outlet purchase
2026-04-25 · Member activity · RM 24.70
Points credited
2026-04-13 · OPLUMO Outlet 6
Outlet purchase
2026-04-01 · Member activity · RM 27.30