Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09411
VM0009411Goldmember9411@example.test · +601110009411 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
2,621
Current loyalty balance
Lifetime Spend
RM 3,277
Across 43 visits
Total Visits
43
Since 2024-06-10
Average Order Value
RM 67
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
95d
2026-07-06
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,621 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 11
Outlet purchase
2026-06-24 · Member activity · RM 50.25
App session
2026-06-12 · OPLUMO Outlet 11
Points credited
2026-05-31 · Member activity · RM 56.95
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 11
Outlet purchase
2026-05-07 · Member activity · RM 63.65
Points credited
2026-04-25 · OPLUMO Outlet 11
Outlet purchase
2026-04-13 · Member activity · RM 70.35