Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09399
VM0009399Silvermember9399@example.test · +601110009399 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,208
Current loyalty balance
Lifetime Spend
RM 1,511
Across 9 visits
Total Visits
9
Since 2026-02-19
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,208 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 16
Outlet purchase
2026-07-01 · Member activity · RM 112.50
App session
2026-06-19 · OPLUMO Outlet 16
Points credited
2026-06-07 · Member activity · RM 127.50
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 16
Outlet purchase
2026-05-14 · Member activity · RM 142.50
Points credited
2026-05-02 · OPLUMO Outlet 16
Outlet purchase
2026-04-20 · Member activity · RM 157.50