Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09395
VM0009395Platinummember9395@example.test · +601110009395 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
4,989
Current loyalty balance
Lifetime Spend
RM 6,237
Across 32 visits
Total Visits
32
Since 2024-10-27
Average Order Value
RM 158
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
154d
2026-05-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,989 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 12
Outlet purchase
2026-04-26 · Member activity · RM 118.50
App session
2026-04-14 · OPLUMO Outlet 12
Points credited
2026-04-02 · Member activity · RM 134.30
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 12
Outlet purchase
2026-03-09 · Member activity · RM 150.10
Points credited
2026-02-25 · OPLUMO Outlet 12
Outlet purchase
2026-02-13 · Member activity · RM 165.90