Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09375
VM0009375Platinummember9375@example.test · +601110009375 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,978
Current loyalty balance
Lifetime Spend
RM 6,223
Across 44 visits
Total Visits
44
Since 2024-06-02
Average Order Value
RM 171
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
4,978 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 9
Outlet purchase
2026-07-04 · Member activity · RM 128.25
App session
2026-06-22 · OPLUMO Outlet 9
Points credited
2026-06-10 · Member activity · RM 145.35
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 9
Outlet purchase
2026-05-17 · Member activity · RM 162.45
Points credited
2026-05-05 · OPLUMO Outlet 9
Outlet purchase
2026-04-23 · Member activity · RM 179.55