Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00935
VM0000935Silvermember935@example.test · +601110000935 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,190
Current loyalty balance
Lifetime Spend
RM 2,738
Across 45 visits
Total Visits
45
Since 2024-02-11
Average Order Value
RM 55
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
179d
2026-04-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,190 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 1
Outlet purchase
2026-04-01 · Member activity · RM 41.25
App session
2026-03-20 · OPLUMO Outlet 1
Points credited
2026-03-08 · Member activity · RM 46.75
Win-back campaign delivered
2026-02-24 · OPLUMO Outlet 1
Outlet purchase
2026-02-12 · Member activity · RM 52.25
Points credited
2026-01-31 · OPLUMO Outlet 1
Outlet purchase
2026-01-19 · Member activity · RM 57.75