Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09315
VM0009315Membermember9315@example.test · +601110009315 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted Out
Points Balance
473
Current loyalty balance
Lifetime Spend
RM 592
Across 3 visits
Total Visits
3
Since 2026-04-28
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
128d
2026-06-03
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
473 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 17
Outlet purchase
2026-05-22 · Member activity · RM 120.75
App session
2026-05-10 · OPLUMO Outlet 17
Points credited
2026-04-28 · Member activity · RM 136.85
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 17
Outlet purchase
2026-04-04 · Member activity · RM 152.95
Points credited
2026-03-23 · OPLUMO Outlet 17
Outlet purchase
2026-03-11 · Member activity · RM 169.05