Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09287
VM0009287Goldmember9287@example.test · +601110009287 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,623
Current loyalty balance
Lifetime Spend
RM 3,279
Across 45 visits
Total Visits
45
Since 2024-06-10
Average Order Value
RM 91
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
59d
2026-08-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,623 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 6
Outlet purchase
2026-07-30 · Member activity · RM 68.25
App session
2026-07-18 · OPLUMO Outlet 6
Points credited
2026-07-06 · Member activity · RM 77.35
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 6
Outlet purchase
2026-06-12 · Member activity · RM 86.45
Points credited
2026-05-31 · OPLUMO Outlet 6
Outlet purchase
2026-05-19 · Member activity · RM 95.55