Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09279
VM0009279Platinummember9279@example.test · +601110009279 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,794
Current loyalty balance
Lifetime Spend
RM 7,243
Across 44 visits
Total Visits
44
Since 2024-07-07
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
50d
2026-08-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,794 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 15
Outlet purchase
2026-08-08 · Member activity · RM 105.00
App session
2026-07-27 · OPLUMO Outlet 15
Points credited
2026-07-15 · Member activity · RM 119.00
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 15
Outlet purchase
2026-06-21 · Member activity · RM 133.00
Points credited
2026-06-09 · OPLUMO Outlet 15
Outlet purchase
2026-05-28 · Member activity · RM 147.00