Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09255
VM0009255Goldmember9255@example.test · +601110009255 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,764
Current loyalty balance
Lifetime Spend
RM 5,955
Across 40 visits
Total Visits
40
Since 2024-08-23
Average Order Value
RM 131
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
75d
2026-07-26
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,764 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 8
Outlet purchase
2026-07-14 · Member activity · RM 98.25
App session
2026-07-02 · OPLUMO Outlet 8
Points credited
2026-06-20 · Member activity · RM 111.35
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 8
Outlet purchase
2026-05-27 · Member activity · RM 124.45
Points credited
2026-05-15 · OPLUMO Outlet 8
Outlet purchase
2026-05-03 · Member activity · RM 137.55