Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09231
VM0009231Membermember9231@example.test · +601110009231 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
581
Current loyalty balance
Lifetime Spend
RM 726
Across 10 visits
Total Visits
10
Since 2026-02-24
Average Order Value
RM 89
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
65d
2026-08-05
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
581 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 1
Outlet purchase
2026-07-24 · Member activity · RM 66.75
App session
2026-07-12 · OPLUMO Outlet 1
Points credited
2026-06-30 · Member activity · RM 75.65
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 1
Outlet purchase
2026-06-06 · Member activity · RM 84.55
Points credited
2026-05-25 · OPLUMO Outlet 1
Outlet purchase
2026-05-13 · Member activity · RM 93.45