Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 09230
VM0009230Platinummember9230@example.test · +601110009230 · Preferred outlet: OPLUMO Outlet 17
App UserFamily
Consent Status
Opted Out
Points Balance
5,230
Current loyalty balance
Lifetime Spend
RM 6,538
Across 43 visits
Total Visits
43
Since 2024-07-16
Average Order Value
RM 128
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
59d
2026-08-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,230 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 17
Outlet purchase
2026-07-30 · Member activity · RM 96.00
App session
2026-07-18 · OPLUMO Outlet 17
Points credited
2026-07-06 · Member activity · RM 108.80
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 17
Outlet purchase
2026-06-12 · Member activity · RM 121.60
Points credited
2026-05-31 · OPLUMO Outlet 17
Outlet purchase
2026-05-19 · Member activity · RM 134.40