Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09219
VM0009219Silvermember9219@example.test · +601110009219 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
2,208
Current loyalty balance
Lifetime Spend
RM 2,760
Across 15 visits
Total Visits
15
Since 2025-08-26
Average Order Value
RM 170
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
157d
2026-05-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,208 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 6
Outlet purchase
2026-04-23 · Member activity · RM 127.50
App session
2026-04-11 · OPLUMO Outlet 6
Points credited
2026-03-30 · Member activity · RM 144.50
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 6
Outlet purchase
2026-03-06 · Member activity · RM 161.50
Points credited
2026-02-22 · OPLUMO Outlet 6
Outlet purchase
2026-02-10 · Member activity · RM 178.50