Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 09215
VM0009215Goldmember9215@example.test · +601110009215 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,420
Current loyalty balance
Lifetime Spend
RM 3,026
Across 31 visits
Total Visits
31
Since 2024-10-20
Average Order Value
RM 95
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
179d
2026-04-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,420 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 2
Outlet purchase
2026-04-01 · Member activity · RM 71.25
App session
2026-03-20 · OPLUMO Outlet 2
Points credited
2026-03-08 · Member activity · RM 80.75
Win-back campaign delivered
2026-02-24 · OPLUMO Outlet 2
Outlet purchase
2026-02-12 · Member activity · RM 90.25
Points credited
2026-01-31 · OPLUMO Outlet 2
Outlet purchase
2026-01-19 · Member activity · RM 99.75