Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00911
VM0000911Silvermember911@example.test · +601110000911 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,090
Current loyalty balance
Lifetime Spend
RM 2,613
Across 31 visits
Total Visits
31
Since 2024-11-23
Average Order Value
RM 92
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
145d
2026-05-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,090 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 11
Outlet purchase
2026-05-05 · Member activity · RM 69.00
App session
2026-04-23 · OPLUMO Outlet 11
Points credited
2026-04-11 · Member activity · RM 78.20
Win-back campaign delivered
2026-03-30 · OPLUMO Outlet 11
Outlet purchase
2026-03-18 · Member activity · RM 87.40
Points credited
2026-03-06 · OPLUMO Outlet 11
Outlet purchase
2026-02-22 · Member activity · RM 96.60