Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09063
VM0009063Goldmember9063@example.test · +601110009063 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,375
Current loyalty balance
Lifetime Spend
RM 4,220
Across 42 visits
Total Visits
42
Since 2024-07-22
Average Order Value
RM 128
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
71d
2026-07-30
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,375 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 3
Outlet purchase
2026-07-18 · Member activity · RM 96.00
App session
2026-07-06 · OPLUMO Outlet 3
Points credited
2026-06-24 · Member activity · RM 108.80
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 3
Outlet purchase
2026-05-31 · Member activity · RM 121.60
Points credited
2026-05-19 · OPLUMO Outlet 3
Outlet purchase
2026-05-07 · Member activity · RM 134.40