Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 09015
VM0009015Platinummember9015@example.test · +601110009015 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,421
Current loyalty balance
Lifetime Spend
RM 6,776
Across 40 visits
Total Visits
40
Since 2024-06-19
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
140d
2026-05-22
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,421 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 6
Outlet purchase
2026-05-10 · Member activity · RM 110.25
App session
2026-04-28 · OPLUMO Outlet 6
Points credited
2026-04-16 · Member activity · RM 124.95
Win-back campaign delivered
2026-04-04 · OPLUMO Outlet 6
Outlet purchase
2026-03-23 · Member activity · RM 139.65
Points credited
2026-03-11 · OPLUMO Outlet 6
Outlet purchase
2026-02-27 · Member activity · RM 154.35