Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08991
VM0008991Membermember8991@example.test · +601110008991 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
93
Current loyalty balance
Lifetime Spend
RM 117
Across 2 visits
Total Visits
2
Since 2026-04-30
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
144d
2026-05-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
93 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-18 · OPLUMO Outlet 16
Outlet purchase
2026-05-06 · Member activity · RM 55.50
App session
2026-04-24 · OPLUMO Outlet 16
Points credited
2026-04-12 · Member activity · RM 62.90
Win-back campaign delivered
2026-03-31 · OPLUMO Outlet 16
Outlet purchase
2026-03-19 · Member activity · RM 70.30
Points credited
2026-03-07 · OPLUMO Outlet 16
Outlet purchase
2026-02-23 · Member activity · RM 77.70