Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 08951
VM0008951Silvermember8951@example.test · +601110008951 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,271
Current loyalty balance
Lifetime Spend
RM 2,839
Across 26 visits
Total Visits
26
Since 2025-02-06
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
160d
2026-05-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,271 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-02 · OPLUMO Outlet 10
Outlet purchase
2026-04-20 · Member activity · RM 94.50
App session
2026-04-08 · OPLUMO Outlet 10
Points credited
2026-03-27 · Member activity · RM 107.10
Win-back campaign delivered
2026-03-15 · OPLUMO Outlet 10
Outlet purchase
2026-03-03 · Member activity · RM 119.70
Points credited
2026-02-19 · OPLUMO Outlet 10
Outlet purchase
2026-02-07 · Member activity · RM 132.30