Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00891
VM0000891Goldmember891@example.test · +601110000891 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted Out
Points Balance
2,687
Current loyalty balance
Lifetime Spend
RM 3,359
Across 25 visits
Total Visits
25
Since 2025-03-10
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
146d
2026-05-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,687 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 8
Outlet purchase
2026-05-04 · Member activity · RM 96.75
App session
2026-04-22 · OPLUMO Outlet 8
Points credited
2026-04-10 · Member activity · RM 109.65
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 8
Outlet purchase
2026-03-17 · Member activity · RM 122.55
Points credited
2026-03-05 · OPLUMO Outlet 8
Outlet purchase
2026-02-21 · Member activity · RM 135.45