Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08895
VM0008895Goldmember8895@example.test · +601110008895 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,787
Current loyalty balance
Lifetime Spend
RM 3,485
Across 29 visits
Total Visits
29
Since 2024-12-07
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,787 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 5
Outlet purchase
2026-04-13 · Member activity · RM 91.50
App session
2026-04-01 · OPLUMO Outlet 5
Points credited
2026-03-20 · Member activity · RM 103.70
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 5
Outlet purchase
2026-02-24 · Member activity · RM 115.90
Points credited
2026-02-12 · OPLUMO Outlet 5
Outlet purchase
2026-01-31 · Member activity · RM 128.10