Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00887
VM0000887Silvermember887@example.test · +601110000887 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,322
Current loyalty balance
Lifetime Spend
RM 2,903
Across 18 visits
Total Visits
18
Since 2025-09-08
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
90d
2026-07-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,322 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 4
Outlet purchase
2026-06-29 · Member activity · RM 134.25
App session
2026-06-17 · OPLUMO Outlet 4
Points credited
2026-06-05 · Member activity · RM 152.15
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 4
Outlet purchase
2026-05-12 · Member activity · RM 170.05
Points credited
2026-04-30 · OPLUMO Outlet 4
Outlet purchase
2026-04-18 · Member activity · RM 187.95