Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08823
VM0008823Silvermember8823@example.test · +601110008823 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,575
Current loyalty balance
Lifetime Spend
RM 1,969
Across 25 visits
Total Visits
25
Since 2025-06-05
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
59d
2026-08-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,575 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 1
Outlet purchase
2026-07-30 · Member activity · RM 48.75
App session
2026-07-18 · OPLUMO Outlet 1
Points credited
2026-07-06 · Member activity · RM 55.25
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 1
Outlet purchase
2026-06-12 · Member activity · RM 61.75
Points credited
2026-05-31 · OPLUMO Outlet 1
Outlet purchase
2026-05-19 · Member activity · RM 68.25