Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08811
VM0008811Silvermember8811@example.test · +601110008811 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,710
Current loyalty balance
Lifetime Spend
RM 2,138
Across 32 visits
Total Visits
32
Since 2025-01-16
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
73d
2026-07-28
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,710 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 6
Outlet purchase
2026-07-16 · Member activity · RM 59.25
App session
2026-07-04 · OPLUMO Outlet 6
Points credited
2026-06-22 · Member activity · RM 67.15
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 6
Outlet purchase
2026-05-29 · Member activity · RM 75.05
Points credited
2026-05-17 · OPLUMO Outlet 6
Outlet purchase
2026-05-05 · Member activity · RM 82.95