Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08775
VM0008775Goldmember8775@example.test · +601110008775 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,595
Current loyalty balance
Lifetime Spend
RM 5,745
Across 35 visits
Total Visits
35
Since 2024-09-30
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
127d
2026-06-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,595 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 4
Outlet purchase
2026-05-23 · Member activity · RM 132.75
App session
2026-05-11 · OPLUMO Outlet 4
Points credited
2026-04-29 · Member activity · RM 150.45
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 4
Outlet purchase
2026-04-05 · Member activity · RM 168.15
Points credited
2026-03-24 · OPLUMO Outlet 4
Outlet purchase
2026-03-12 · Member activity · RM 185.85