Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 08663
VM0008663Silvermember8663@example.test · +601110008663 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,564
Current loyalty balance
Lifetime Spend
RM 1,956
Across 14 visits
Total Visits
14
Since 2025-10-16
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
124d
2026-06-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,564 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 11
Outlet purchase
2026-05-26 · Member activity · RM 96.75
App session
2026-05-14 · OPLUMO Outlet 11
Points credited
2026-05-02 · Member activity · RM 109.65
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 11
Outlet purchase
2026-04-08 · Member activity · RM 122.55
Points credited
2026-03-27 · OPLUMO Outlet 11
Outlet purchase
2026-03-15 · Member activity · RM 135.45