Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 08655
VM0008655Membermember8655@example.test · +601110008655 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
686
Current loyalty balance
Lifetime Spend
RM 858
Across 15 visits
Total Visits
15
Since 2025-08-18
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
686 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 3
Outlet purchase
2026-04-15 · Member activity · RM 43.50
App session
2026-04-03 · OPLUMO Outlet 3
Points credited
2026-03-22 · Member activity · RM 49.30
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 3
Outlet purchase
2026-02-26 · Member activity · RM 55.10
Points credited
2026-02-14 · OPLUMO Outlet 3
Outlet purchase
2026-02-02 · Member activity · RM 60.90